Content Marketing Portfolio
From blogs to email campaigns, I believe it's important to create engaging and exciting content that grabs customers at every step of their journey. My writing and editorial experience aid me in creating campaigns that are thorough and specific to client needs.
COVID RESPONSE Campaign - Buyers Edge Platform
Goal: To assist members during the Covid-19 Pandemic and offer resources and program solutions to the foodservice industry. As marketing manager, I implemented the department strategy of getting resources to members by creating our Hotline/resource webiste. I then led the team to create downloadable collateral, blogs, social content, and e-book solutions and videos that we distributed to members via email, our 24/7 hotline, and social channels.
example e-books and pdf resources
Website
*no longer live. Built using squarespace
Fall Project Push Campaign - Merida
Goal: Drive engagement and leads with a focus on the company's quick ship products.
Blog Content
Natural Fiber Rugs, Beautifully Hand Finished
meridasudio.com
Sisal Built to Perform
meridastudio.com
Finish Your Fall Projects with a Flourish
meridastudio.com
Good Weave: The Social Impact of Choosing Quality
meridastudio.com
Email Newsletters
Sample Mailchimp Newsletter from the campaign. Email sent to our full subscriber list.
Sample Mailchimp Newsletter from the campaign. Email sent to our full subscriber list.
Social Media Campaigns - #fallforthedetails #storybehindthestairs
Sample social media posts
product launch - merida
Goal: Create interest in tufting products before the launch of Merida's new tufting line. Gather original UGC on social and increase web traffic to the collection's landing page.
Blogs
The Artistry of Tufting
meridastudio.com
Point of View: Monochrome
meridastudio.com
Email Newsletters and in-studio prints
