Social Media Portfolio

Three ROI Case Studies:

High-end Textile Design Company, Instagram Focus

goal: Increase community engagement and followers on Instagram
result: Generated direct sales leads and quotes

• Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes.

• Connected with current and possible clients on Instagram to increase follower and post engagement

• Activated our key accounts and other industry influencers through shared posts, comments, and tags

• Increased the quality of content by working with vendor photographers and video producers to create new imagery

• Created several viral posts under community hashtags that led to direct sales leads and reposts.

• Created custom content for Instagram including photo carousels, videos, and industry and event-specific Instagram Stories.

• Created Instagram contest and giveaway to assist in marketing campaign for new product launch

• Gathered direct leads for sales that assisted in their monthly quote goals

• Kept the sales team informed of client happenings on social to aid them in conversation starters for existing clients.

High-end Catering and Events Company, Pinterest Focus

goal: Create more Pinterest boards and increase quality content pinned from website
result: Increased web traffic to the off site and venue specific catering websites

• Created 15 new Pinterest boards with a focus on weddings, colors, escort cards, and other industry specific favorites

• Increased engagement with photographers and bloggers who created content with the company's venues through liking, repinning, and sharing Pinterest content to our other social platforms

• Created boards in-line with holidays, venues, cities and campaigns as necessary per sales goals

• Contacted possible clients through Pinterest by commenting on their pins and showcasing heavily popular pins seen on outside digital publications

• Increased branded Pinterest content by pinning images from our website, photographers blogs, end users albums, and online publication features to extend digital reach

• Created custom pins that showcased the detail and creativeness of the company's culinary menus while also leading back to their websites to increase leads

Local Restaurant and Bar, Facebook Focus

goal: Push events, increase likes, and engage more with their target audience by location and interests
result: Sold out several annual events, increased page likes, and increased local awareness

• Created promoted posts and paid ads to sell out summer events and annual festivals sponsored at the restaurant

• Posted daily to ensure consistent engagement with their Facebook audience

• Designed custom posts to promote restaurant events, deals, and new menu items locally

• Photographed new menu items, restaurant decorations, and events to share on the Facebook page

• Created targeted content and paid ads to drive traffic to the restaurants website and shift the Facebook audience to include more local guests

• Managed all comments and questions directly through Facebook or sent all content over to restaurant management for speedy replies

Digital Food Publication - Instagram Focused

goal: Drive engagement to digital publication, simmermagazine.com (2015) | Build brand awareness around target audience. Utilize existing blog/magazine content into multiple social media posts to continue to revitalize old content
result: Built account to 1.5K followers engaged with high engagement on each post. Our most engaged social channel and drove 33% of website traffic

Utilized article photos and website content in conjunction with UGC to create a highly engaging instagram presense

• Posted regularly to support all articles initial launch dates and continuing to revitalize old content

• Added additional color correction and photo editing as needed to support consistent look across all posts

• Managed all comments and questions directly through Instagram